The rise of the concept of original content can be accounted to the growing problem with duplicate content. Internet marketers of all skill levels know that duplicate content is among the biggest no-no’s if you want to get results from your SEO campaign. Though the standards for such are vague, everyone understands the negative effects of duplicate content and how unique content is an automatic solution to the problem.
So, what is duplicate content? Definitions vary from one professional point-of-view to another. For the inexperienced, what they take for unique content may simply betext that has not been flagged from programs such as CopyScape. This may mean that an article can be copy-pasted from somewhere, and the words and short phrases were arranged in an entirely different order to pass CopyScape.
But is this really the true scope of original content? No. In every sense of the term, unique content is what it truly is. It is content written by a human being, created from scratch, that tells of valuable knowledge that remain unpopular or an opinion about an upcoming trend. And it is websites that feature such information that rank high in search results.
There are, however, limitations and exceptions to every rule. Like if you are competing within a niche that is much written about, then chances for always providing ground-breaking stories is slimmer. This creates a grey area in this subject matter. Thus, with this factor taken into consideration, we can conclude that unique content can cover even the most common topics as long as is it freshly written by a human writer and offers useful ideas and tips.