They say, SEO is dead! Why? Due to the changes and updates of the Google Panda and Penguin, there is no room for spammers to practice Black Hat SEO. As a matter of fact, SEO is not yet dead! But a right practice of SEOing is in need today.
By the way, what is SEO? SEO simply means Search Engine Optimization. Since most people today are engaged online, optimizing keywords for the website paves the way for online marketing to push through.
In SEOing, both the keywords and the content for both on-page and off-page is the best tool to increase traffic. However, SEO can be good and bad depending on how it is utilized.
There are two kinds of SEOing: Black Hat SEO and White Hat SEO. Over the past years, many users complained about spam messages and spam links on blogs and forums. Worst were links not even related to the blogs and forums. This practice obviously belonged to Black SEO.
On the other hand, White SEO is the total opposite of the previous. Touted as the ‘right practice’, this include choosing right keywords, producing SEO friendly content and making conversation with users.
They say content is king. Yes, this is true but without proper SEO, even a good content goes unnoticed. Aside from unique and informative content, it is inevitable to have a content that is SEO ready. To say such implies a content that contains keywords and or keyword phrases utilized by the SEO.
Nowadays, gaining traffic means a well rounded website that is capable of surpassing the others in the search engine rankings. As Google is indexing the content not only the keywords and the links, it is imperative to have a website that is google and robot friendly.
Hence, SEO tips and tricks will be effective if you know how to practice them. Of course, always stick to White Hat SEO. Remember, don’t concentrate on keywords alone! You also need to focus on creating unique content in order to gain traffic.